January 2012 – June 2012 | Retail Design Solutions
: Store Within A Store Design
: Mobile Lifestyle UX Strategy
: Design Thinking
RETAIL: MOBILE LIFESTYLE UX STRATEGY
Creative Lead, User Experience Strategy:
As a mobile phone carrier, T-Mobile found itself in a very distant third place behind Verizon and AT&T. There current in-store strategy was to focus on Payment and New phone and plan purchases. In our investigation we discovered that there were opportunities to earn more trust and ultimately dollars from current customers by helping them to mature in the Mobile Lifestyle. Our UX strategy outlined ways for T-Mobile to reorient and reorganize from technical products and rate plans to usage and lifestyle. The result was the My Mobile Lifestyle UX Strategy.
RETAIL: SHOP IN SHOP DESIGN
Creative Lead, In-store Branding:
Saucony came to BRR to tap into our retail expertise. The Saucony brand had a tremendous history in North America and it was currently innovating ahead of its top-tier competitors. But the story of the brand wasn’t showing up at retail in a consistent and meaningful way.
We proposed a flexible Store-in-Store solution that taps into the brand and consumer values. We needed tp provide a space that inspires the human spirit and that promoted passion and a sense of purpose. People run for intensely personal reasons and our spaces needed to tap into this mindset to create and immersive and inspiring experience. The end result was concepts that portrayed the Saucony brand as the innovative, no nonsense company that it is.
NEW RETAIL DESIGN THINKING WORKSHOP
Creative Lead, Hip Pocket, Design Thinking workshop:
The objectives of this project were to identify and develop solutions that can drive incremental traffic and conversion among 16-24-year-olds. We look to do this by better understanding this target and aligning barriers and opportunities – ultimately developing potential solutions and ideas based on their needs and desires.
Hip Pocket is an exploration targeting 16-24-year-old fashion conscious males and females. These younger consumers take a different approach to premium by marrying fast-fashion with high design.
It was estimated that this opportunity could lead to $55MM+ in incremental sales/yr.
Clancy Boyer can be contacted at: (937) 944-3631 or firstname.lastname@example.org